The logo was designed to reflect the brand’s whimsical yet high-quality approach. Central to the identity is a charming cat mascot—cool, content, and casually strolling with a croissant in hand. The character embodies the relaxed joy of weekend treats, while also adding a layer of storytelling and personality that invites customers in.

The typography is clean and bold, creating contrast with the lighthearted illustration. The color palette—a soft lavender paired with a rich plum—strikes a balance between sweet and sophisticated, evoking both early-morning calm and cozy evening indulgence. Multiple lockups were created for flexible use across packaging, social media, and merch.

This logo system captures the handcrafted, ever-evolving nature of Good Morning Good Night while establishing a visual identity that's memorable, playful, and undeniably baked with love.