I’m Sophie, I graduated from Toi Rauwhārangi College of Creative Arts at Massey University, in 2023 after studying an honours degree in Visual Communication Design. During my studies, I developed a deep passion for editorial design and illustration, with a special interest on storybook illustration. I love the idea of bringing stories to life through art and design, and hope to one day publish a storybook of my own.

BACHELOR OF DESIGN
(First-Class Honours) in Visual Communication Design, Massey University, New Zealand, 2020 - 2023.

I WONDER: THE JOURNEY OF THE WISE TORTOISE AND THE CURIOUS OTTER

‘I Wonder’ is an illustrated and written exploration of self-reflections examining how we perceive ourselves and our surroundings. It’s intended as a tool to improve one’s state of mind. Through the journey of two anthropomorphised characters, the Wise Tortoise and the Curious Otter, the Otter discovers the importance of slowing down, letting go, reflecting, and viewing the world from a different perspective through the insightful words of the long-lived Tortoise.

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THE THEORIES OF STONEHENGE

‘Stonehenge’ is a response to the ISTD brief ‘Mapping the World’ that asked participants to typographically express, communicate and identify an intriguing insight that aids our understanding of the world. This could be accomplished by conducting a study on origins and historical developments. It might focus on a map's cultural, political, social, scientific, or geographical aspects.

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ELECTIONS CAMPAIGN

Southland District Council Elections Campaign 2025

This campaign was designed to encourage community participation in the 2025 Southland District Council elections, with a focus on both standing as a candidate and voting. The creative direction is bold, clean, and intentional—designed to stand out in public spaces and digital environments, while maintaining clarity and accessibility.

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RIFF

When designing the logo for Riff, I wanted to create something that visually captures who they are: a bold, genre-fluid music club that brings people together through sound. The concept started with two key ideas — the repeat bar from sheet music and the aux cord, (used in their original branding) — both powerful symbols of connection and rhythm.

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GOOD MORNING GOOD NIGHT

Good Morning Good Night is a Lincoln-based bakery known for its creative, small-batch croissants and cookies, offered through limited-time pre-orders and weekend deliveries. Focused on bold flavors and beautifully baked treats, the brand brings a fun, fresh energy to the local food scene. I was tasked with creating a logo that captures their playful spirit, handcrafted quality, and ever-evolving menu of deliciousness.

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STORIES AND SONG

Project: Southland District Council – "Stories & Song" Rebrand

The rebrand of “Storytime” to “Stories & Song” was approached with the intention of capturing the energy, playfulness, and interactivity that truly define these community sessions for young children and their families.

…in progress